Probably the most written and talked about sports star of the week is Northern Ireland golfer Rory McIlroy. The twenty-three year old golfing genius walked off the golf course halfway through his second round at the Honda Classic last Friday and of course is now the subject of countless columns some of which suggest he is spoiled and petulant.
On average, two golfers have withdrawn from each PGA tournament this year to date. So while it is not unusual, it is in the eyes of some of the holier-than-thou brigade, something a real champion would never do.
The interesting thing is how generally considerate and “gentle” the sports media is being about what must be admitted was not the best decision by McIlroy. The general reaction is a credit though to the brand the “affable,” “likeable,” “genuine,” “well-mannered kid” has created in his short time on the professional circuit.
Your behavior creates your brand. Your behavior determines what people say about you. What people say about you IS your brand.
McIlroy is an excellent example of something people / products / services should understand. Your behavior creates your brand. Your behavior determines what people say about you. What people say about you IS your brand. Rory McIlroy is right now reaping the benefit of treating people and sport journalists with respect. It is a powerful lesson for everyone, famous or not. You reap what you sow and the young man from Hollywood, Co. Down has sown a lot of good seeds creating a quality brand.
YOUR BEHAVIOR CREATES YOUR BRAND
Ramblings from a Chicago-based Irish Business Speaker and Award Winning Humorist 